QR Codes – A Gimmick, Or Are They Useful?

QR stands for Quick Response, basically a new type of barcode that is scanned by your camera software installed on your smart phone. There are a number of easy ways QR Codes can embed information which, once scanned, will display and store on your phone instantly. Creating your own QR Codes is free and really easy for most people with a smart phone. Just Google the information, it’s all out there and easy to find.

Invented in the 1990s by Denson-Wave in Japan, QR codes have taken off in the Far East, but the benefits are making a slower impact in the USA & Europe สร้าง qr code. However, once again the US is forging ahead of Europe in its take up of Quick Response technology. Many large companies in the US are using the benefits of QR technology to add value to their business, and it’s only time before the smaller business community recognise the benefits of the Quick Response code as a business application that can enhance sales, with the bonus of print and marketing costs kept to a minimum.

The smart phone has seen a recent massive surge in popularity and now most people have the information and the technology to scan a Quick Response code. The smart phone owner simply needs to visit their online apps store to download the QR scanning software, which then enables them to instantly get scanning. The uses of this scanning technology are endless, and we’re starting to see Quick Response codes in print on aircraft liveries, huge billboards, magazine covers in fact, anywhere someone can point a phone to scan something, a QR code will probably soon appear. As people begin to recognise the QR symbol with its rise in popularity, many more will let curiosity take the better of them and start scanning especially as it’s cost free.

Some uses of the QR technology

A simple application would be to have a QR code that’s hyperlinked to a page on a website. This saves people having to find the page using regular methods online. The QR code could be used to highlight a specific offer on the seller’s website and entice the reader to visit the online store. I would predict that getting the end user to scan your Quick Response code is going to be a tough challenge unless you put some serious thought into how you instantly get people to scan for your information. Manufacturers and resellers are going to find the technology useful for such things as adding extra product information to packaging and I’m sure a number of other uses.

A QR code that links to a YouTube video, that might be featuring product information, or maybe a ‘how to’ etc., would be extremely useful to the seller and would be a creative use of the technology, even more so as QR codes are free to generate. Printed matter such as business cards, product brochures, letterheads, labels, envelopes – can all enjoy the benefits from QR codes technology with links back to the sender’s website.

You can even get a QR code to instantly dial a telephone number on your behalf, I haven’t seen this myself but have read about it on a marketing website. I suppose it’s all well and good if you’re a business owner taking advantage of Quick Response technology, but what about the average guy in the street, how will it help him? Well one way would be to offer Joe Bloggs a freebie of some sort, a promotional voucher perhaps that can be used to save money. As the QR scanned promotional voucher is downloaded to the phone, then it’s easily retrieved when the need to ‘cash in’ arises and the user then just follows the link to the online website.

With the rising popularity of Quick Response codes another area I can see strides being taken towards implementing QR technology is on social bookmarking sites such as Facebook, et al. Gone are the days when your barcode has to be printed in black ink. QR codes can be printed, or simply viewed on a website, in a variety of colours however, care needs to be taken as certain colours don’t scan well so the user should check out the information first, with maybe a phone call to your print shop to instantly find out how your code will be printed.

It would be no surprise to see Google involve itself with Quick Response codes and there has been talk of Google exploring payment gateways using the QR technology, so I’m sure there are many people waiting to see what transpires with the online discussions.

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